Jennifer McQuaig Joins FCB as Vice President, Strategy

FCB has announced the appointment of Jennifer McQuaig to lead their Strategy practice for FCB/SIX. With a deep experience in data, marketing, partnerships, loyalty, and a passion for driving growth for her clients, Jennifer will help drive FCB/SIX’s vision to make work that builds timeless brand value and creates customer experiences that generate measurable business results.

Jennifer is an accomplished marketing and commercial strategy leader with over 20 years of experience, building innovative data-driven customer strategies through working with brands like BMO, Samsung, Loblaw, and Highmark. She spent more than a decade at LoyaltyOne (Air Miles), where she served as General Manager, Partnerships & Client Services. Over her career, Jennifer has played a pivotal role in building engagement capabilities, enabling clients to create a connected digital experience that drives deeper member engagement and value.

In her new role, Jennifer will lead strategies spanning customer growth and loyalty, omni-channel experience, and marketing transformation, bringing valuable cross industry expertise including banking, payments, retail and healthcare.

“I am thrilled to join FCB/SIX as VP Strategy. Data and technology continue to open the door for brands to revolutionize their customer strategy, allowing them to interact with their audiences through creative, connected, and personalized experiences,” said McQuaig. “FCB/SIX is a leading creative CRM agency, making brands personal and profitable. They love creativity and data in equal measure and that is what has gotten me excited for the coming adventures.” 

Jennifer's arrival comes as FCB/SIX continues to build on their history of global leadership in data-driven creativity, winning nine Cannes Lions, including one Grand Prix. Her expertise will help strengthen their strategic product and create more possibilities to drive client growth.

"We are delighted to welcome Jennifer to the team at FCB/SIX,” said Shelley Brown, Chief Strategy Officer at FCB Canada. “Her experience with data and martech, coupled with her love of creativity will help us drive greater consumer engagement and success for our clients across the Canadian market.”