Forsman & Bodenfors Opens Office in MENA

Today, global creative agency Forsman & Bodenfors officially launched its presence in MENA, furthering the challenger network Stagwell's foothold across the region.

Founded in Sweden in 1986, Forsman & Bodenfors is a global creative collective that believes in the power of ideas that get remembered, build fame and shift culture. Over the past 30+ years, Forsman & Bodenfors has helped ambitious companies like Volvo, H&M, P&G, Diageo, SK-II, and Crocs find new ways to grow. The collective joined the Stagwell global network of agencies in 2016.

"As more and more of our clients ask us to expand our unique creative collective into the region, we're excited to formally announce Forsman & Bodenfors MENA, led by Adil Khan. With this expansion we'll bring our unique take on creativity to brands, businesses, and culture across the region," said global CEO of Forsman & Bodenfors James Denton-Clark.

"Forsman & Bodenfors' integration into MENA complements the strong foundation already established by Assembly and Consulum's presence there," said Stagwell chairman and CEO Mark Penn. "As MENA's strategic importance to global marketers continues to grow, it became a natural next step to bring Forsman & Bodenfors' world class creativity to our clients in the region."

This news follows milestones for Stagwell's expansion in the region including the recent appointment of Sunil John as Stagwell's senior advisor, MENA, Adil Khan's appointment as CEO of Forsman & Bodenfors Middle East, Stagwell's acquisition of government advisory firm Consulum, as well as global media agency Assembly's new offices in Riyadh, Cairo and Dubai.

This afternoon, October 30 at 1:40pm Saudi time Stagwell Chairman and CEO Mark Penn will be a featured speaker at the Future Investment Initiative (FII) 8th Edition 2024 Summit in Riyadh.