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Folk Wunderman Thompson Strengthens Creative Team with Key Hires

17/11/2021
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New appointments include award-winning creative duo Siofra Murdock and Rob Cummins

Folk Wunderman Thompson has strengthened its creative team with a number of key hires across the department. 

Joining as a creative duo are Siofra Murdock and Rob Cummins. The award-winning pair have arrived from Rothco, the second agency they’ve worked at as a creative team, having first joined up in Chemistry. Siofra and Rob were behind the much loved ‘Mrs Higgins’ Christmas spot for Woodies and Hunky Dory’s ‘The Crinkler’.  

Further additions to the team include copywriter Hannah Brady and art director Laura O’Carroll. Hannah has worked on brands such as Virgin Media, Gas Networks Ireland and Spar. While Laura has worked on KFC, The National Lottery, Energia and Failte Ireland. 

In addition to the new hires, Vivian Huynh, social and content director, is evolving her role and moving into Folk’s creative team. Vivian who previously headed up social strategy, will now lead teams to create social-led ideas that inspire growth for our clients. 

Speaking of the new hires and movement within the team, Karl Waters, creative partner at Folk said: “After a long time in lockdown it’s great to add new members to the team so we can really push on as normality returns. It’s exciting that we attracted the calibre of creatives that have joined in the last few weeks. I can’t wait to see what they produce with us.” 

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