Folk Wunderman Thompson Awarded University College Dublin Creative Account

Following a competitive tender process Folk Wunderman Thompson, the Dublin based creative agency, has been awarded the account for UCD (University College Dublin). Folk will be leading the strategic and creative development of brand and student marketing campaigns for the university.

UCD is Ireland’s largest university with over 38,000 students, including over 9,000 international students from over 150 countries with 5,500 in overseas campuses. With over 160 years of tradition, UCD has been a major contributor to the making of modern Ireland, leading and shaping agendas since its foundation in 1854.

Commenting on the win, Abi Moran, CEO, Folk Wunderman Thompson, commented, “It’s a tremendous win for Folk, and we’re thrilled to collaborate with such an iconic institution. With an unwavering commitment to fostering excellence and innovation in education, UCD produces exceptional graduates who go on to shape a better future. UCD is dedicated to creating a transformative impact every day. All the team at Folk can’t wait to collaborate with this exceptional team on their journey to fulfilling UCD’s ambition of driving impact and change on a local and global stage”.

Lisa Flannery, head of marketing, UCD, said, “The UCD marketing team is committed to conveying UCD’s ambition and impact on the world. At this exciting moment of change, led by a new UCD President, we look forward to working with Folk Wunderman Thompson to develop new UCD stories for brand and student marketing.”           

Folk’s scope of work includes strategic planning and the development of brand and student marketing campaigns across print, online, social and digital media. 

Folk Wunderman Thompson’s clients also include Vodafone, Lidl Ireland, An Post, Bord Gáis Energy, Irish Life, Brennans and Horse Racing Ireland.