Fold7Design Crafts New Brand Identity for [REDACTED]

Fold7Design has created a brand identity for [REDACTED], a new Web3 movement and IRL event coming in November 2024 to Bangkok, Thailand.

[REDACTED] will bring together visionaries, builders and pioneers from across the AI and Web3 community, united in shaping a future where technology belongs to users, not centralised in the monopoly of big tech corporations.

The event will upskill AI knowledge through essential workshops and deep-dive discussions led by the teams defining the intersection of AI x Web3. Over 1,000 devs, founders, researchers, and leaders will also be building tools and ground breaking dApps together, at a hybrid Hackathon kicking off in September and culminating during the event.

Fold7Design aimed to create an immersive and irreverent identity system that could grab attention, rally the community and flex to the more positive, empowering spirit of the IRL event itself.

The [REDACTED] brand idea creates a core visual language from individual graphic ‘blocks', symbolic of the individual and disparate nature of the Web3 communities. They form together in a multitude of ways to demonstrate the collective power of bringing communities within Web3 together. 

As well as the logo itself, the blocks inform everything across logo expressions, typography, iconography, photographic treatments across an array of digital assets to merch and the physical experience at the event itself.

The overall visual and verbal attitude of the brand identity aims to harness the spirit of activism combined with a dark-mode low-fi quality to appeal to Web3’s developer base. It sees shifting, glitching graphics, monospace type scrambles met with oblique provocative messaging. 

Tom Munckton, creative director at Fold7Design, said, “Right now big tech have gotten a seat at the table to regulate AI and further centralise the world’s most powerful technology. [REDACTED] captures the moment and rallies that Web3 communities most importantly  need to combine forces and play as a team to fight against archaic infrastructure and closed-source conglomerates. It’s been our honour to create an identity built entirely to inspire the people at the heart of this movement.”

[REDACTED]’s head of creative, David Morrison said of the collaboration, “Fold7Design? More like Fold360°Design, because that's the type of view they take when developing brand identity. The creativity around [REDACTED], our flagship event for which Fold7Design has joined us, has been top tier.”