Fold7 Fills in the Gaps with ‘Missing Pieces’ for Checkmyfile

Fold7 shares its new spot for Checkmyfile, made to illustrate how important the small details - or missing pieces - can be. Directed by Kevin Thomas, ‘Missing Pieces’ illustrates how, as with most things in life, it can be difficult to succeed without all the pieces being in place. Depending on the credit reference agency used, the information seen on a credit report can differ for many reasons and something important - which can make it harder to get credit - can be missed.

Using engaging and entertaining metaphors, the work illustrates how the smallest missing pieces can make a big difference. Unlike other credit report providers, Checkmyfile is the only service that gives access to data from all UK credit reference agencies, not just one.

The 30” execution runs 1st October - 30th November, with media planned and bought by Wake the Bear.