senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Fold7 Celebrates the Freedom of Renting for Rightmove

25/03/2021
Creative Agency
London, UK
103
Share
Spot for the UK’s biggest property portal Rightmove, ‘The Renter’ brings to life the exciting possibilities that renting offers you

Remote working has made us all rethink the kind of lives we want to live, and geographically where we want to be. Renting is sometimes seen as the less preferable choice, when in fact there are many renters who enjoy the freedom it provides.

The Renter tells a tale of a woman who lives exactly as she chooses (pickles and all) thanks to freedoms and flexibilities renting gives her - “she settles in, stays out, and can snap up the dream job in Wensleydale.” From living by the seaside, to being in the city, then moving to the countryside, the renter can try on different lives for size in order to “find what’s right for right now.”

Breaking on the 1st April, the centerpiece of the campaign is a 60’ TV ad.

Written by creatives Jo and Kiran, Fold7 worked with Stink director Owen Trevor, to create a film with an energy and vibrancy that reflects the freedom and dynamism of renting. 

Ryan Newey, CCO Fold7, says: “Finding your happy doesn’t only mean falling in love with the home you buy, it can be about falling in love with the lifestyle and possibilities you have as a renter.”

Iain Kennedy, marketing director at Rightmove, adds: Through this campaign, we hope to stimulate the market further by encouraging movers to 'explore the life that could be' and get moving.”


Brand
Agency / Creative
Production
Post Production / VFX
Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Fold7
Knit Launch
Carlsberg
18/11/2024
13
0
No Nasty Surprises
Capital One
01/10/2024
22
0
Stitch
Audible
17/07/2024
24
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0