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F/Nazca Saatchi Takes Snacks to Battle for Salamitos Spot

It's mouths vs food in this action-packed spot produced by VetorZero

F/Nazca Saatchi Takes Snacks to Battle for Salamitos Spot

In an epic battle, F/Nazca Saatchi & Saatchi launches Salamitos, Brazil’s first ever protein snack produced by BR Food’s Sadia. Unlike other snacks in the market, which choose a softer approach in communication, Salamitos arrives with a bang.

The humorous TV spot is entitled “Medieval Battle” and pits brave Salamitos warriors against an army of hungry mouths. The animation is produced by VetorZero and marks a new era for Sadia, as the brand is now targeting a younger audience.


Animation Company: Equipe Vetor Zero

Director: Helio Takahashi

Executive Producer: Alberto Lopes | Sergio Salles

Creative Agency

Creative Director: Pedro Prado | Rodrigo Castellari

Planner: José Porto | Andre Foresti | Danilo Lima 

Creative: Rafael Freire | Murilo Melo

Producer: Maira Massullo | Fernanda Sousa | Rafael Paes

Creative Agency: F/Nazca Saatchi & Saatchi

Producers: Renato Chabuh | Rosana Sallum | Tupã | Victor Alloza

Account Management: Saulo Sanchez | Danielle Cabral | Isabela Melo | Luiza

Music and Sound

Producer: Silvio Piesco | Thiago Lester

Sound Design: Tesis

Post Production / VFX

Motion Graphics: Reinaldo Furegato

Post Production House: Equipe Vetor Zero

Production Company

Director: Gabriel Nóbrega

Production Company: Vetor Zero

Category: Food , Snacks and confectionary

Genre: Action , Animation