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F/Nazca Saatchi Gives the Garage a Voice in New Honda Campaign

Saatchi & Saatchi Worldwide, 4 months, 3 weeks ago

Stink's Jones+Tino direct emotional new film for launch of the Honda HR-V

F/Nazca Saatchi Gives the Garage a Voice in New Honda Campaign

The commercial ‘Under the Gaze of the Garage’ unveiled this week for the Honda HR-V was created by F/Nazca Saatchi & Saatchi.

The film offers a unique viewpoint, as it is narrated from the point of view of a household garage. It narrates through all it has seen, reminding viewers of many lifetime discoveries and creations that had their beginning precisely within this spot in the house.

Among the memorable events witnessed by the garage are technological inventions, vinyl music, rock bands and, now, the Honda HR-V.

With 30 and 60 second versions, the production gives sequence to the concept that introduced the model last April, ‘The Revolution in your garage’, and will be aired nationwide in broadcast and cable TV.

Creative Agency

Chief Creative Officer: Fabio Fernandes

Creative Director: Pedro Prado | Rodrigo Castellari

Planner: José Porto | Victor Marx | Douglas Nogueira | Guilherme Ferrari

Producer: Elucieli Nascimento | Fernanda Sousa | Rafael Paes

Creative Agency: F/Nazca Saatchi & Saatchi

Producers: Renato Chabuh |Victor Alloza

Creative Team: Rafael Klein | Philippe Demar | Pedro Prado

Account Management: Ricardo Forli |Marco Piza | Rafael Martins | Valéria Coutinho

Creative Team (cont.): Rodrigo Castellari

Music and Sound

Sound Design: Satélite


Editor: Victor Cohen

Post Production / VFX

Post Production House: Nash/DOT

Production Company

Director: Jones+Tino

DOP: Will Etchebehere

Executive Producer: Ingrid Raszl

Production Company: Stink

Production Designer: Giselle Muller

Category: Automotive , Cars

Genre: Dialogue , Storytelling