F/Nazca Saatchi Gives the Garage a Voice in New Honda Campaign
The commercial ‘Under the Gaze of the Garage’ unveiled this week for the Honda HR-V was created by F/Nazca Saatchi & Saatchi.
The film offers a unique viewpoint, as it is narrated from the point of view of a household garage. It narrates through all it has seen, reminding viewers of many lifetime discoveries and creations that had their beginning precisely within this spot in the house.
Among the memorable events witnessed by the garage are technological inventions, vinyl music, rock bands and, now, the Honda HR-V.
With 30 and 60 second versions, the production gives sequence to the concept that introduced the model last April, ‘The Revolution in your garage’, and will be aired nationwide in broadcast and cable TV.
Chief Creative Officer: Fabio Fernandes
Creative Director: Pedro Prado | Rodrigo Castellari
Planner: José Porto | Victor Marx | Douglas Nogueira | Guilherme Ferrari
Producer: Elucieli Nascimento | Fernanda Sousa | Rafael Paes
Creative Agency: F/Nazca Saatchi & Saatchi
Producers: Renato Chabuh |Victor Alloza
Creative Team: Rafael Klein | Philippe Demar | Pedro Prado
Account Management: Ricardo Forli |Marco Piza | Rafael Martins | Valéria Coutinho
Creative Team (cont.): Rodrigo Castellari
Music and Sound
Sound Design: Satélite
Editor: Victor Cohen
Post Production / VFX
Post Production House: Nash/DOT
DOP: Will Etchebehere
Executive Producer: Ingrid Raszl
Production Company: Stink
Production Designer: Giselle Muller
Category: Automotive , Cars
Genre: Dialogue , Storytelling