senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Florence Welch Goes on a Journey of Self Discovery for Gucci Bloom

28/04/2022
Production Company
Los Angeles, USA
321
Share
SMUGGLER's Fiona Jane Burgess directs the intimate film exploring self perception and self actualisation

SMUGGLER new signing, Fiona Jane Burgess, and Gucci Bloom present us with an intimate look at Florence Welch and her artistic process. 'The Awakening' sheds light on Florence’s connection to the natural world and how that feeds into her musical inspirations. Fiona’s direction creates an intimate portrait of Florence, poetic visual language is established through the gliding shots capturing the historic Hatfield House beautifully. At the heart of this project is a journey of self-perception, self-discovery, and self-actualisation. In every sense of the word, it’s a reflection on the idea of personal growth, of evolution, of blooming. It is about finding ourselves, creating ourselves - treasuring a pure moment of apotheosis.

Director Fiona Jane Burgess said: “Florence is an artist who expresses herself in an incredibly honest and dynamic way, creating such vivid and all-encompassing worlds for her audiences to explore. This collaboration with Vogue and Gucci Bloom offered a unique opportunity to reflect on the idea of personal growth, evolution and awakening. Florence explained that from a young age, she has tried to match her external world to her internal world and I was particularly interested in exploring this visually in the film. I am so grateful for Florence’s openness and willingness to talk about her connection to the world around her, including childhood memories, the smell of sweat and a stranger’s perfume, her relationship to the moon and the seasons, dressing up and growing older as a woman in the music industry. Florence has a magnetic presence both on and off screen, so it was an absolute dream to work with her on this.”

Brand
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Work from SMUGGLER
Sabrina
Nike
05/11/2024
11
0
Where’s Waldo?
Etsy
01/11/2024
28
0
The Returners
kent
28/10/2024
9
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0