Flat Tyres and Cosy Vans in New Volkswagen Campaign by BBH London

This week sees the launch of Volkswagen Commercial Vehicles’ major new campaign ‘Working With You’, the first in collaboration with BBH London who were appointed as the brands UK creative agency earlier this year.

Volkswagen Commercial Vehicles understands what it’s really like to run a business in modern day Britain - and how pivotal a fully-functioning van is to this. From having the most reliable vehicles to outstanding aftersales, service and finance support, Volkswagen Commercial Vehicles is able to help its customers feel unstoppable, bringing real meaning to the brand’s promise of ‘Working With You’. The campaign taps into this promise, and establishes Volkswagen Commercial Vehicles as a trusted and reliable partner to its customers.

The three films, directed by Mike Maguire and produced by Outsider, each tackle a different obstacle SMEs in Britain may have to overcome. From Ice Snail sculptors with a flat-tyre in a lay-by; to bakers baking a cake the size of a mountain; or even someone just having an extra few minutes in their cosy van before getting out into the Great British weather, the campaign hones in on the real, everyday struggles of SME business owners. The films are accompanied by an OOH, digital and social campaign that further demonstrates the insight VWCV has into the daily working lives of its customers, and how it can cater for their needs.

Ian Heartfield, chief creative officer of BBH London, said: “When it comes to talking to small business owners, authenticity is everything. So this campaign is based on real insights from real people, elevated with witty story-telling and high production values.”

Sarah Cox, head of marketing for Volkswagen Commercial Vehicles, said: “Working With You is at the heart of everything Volkswagen Commercial Vehicles stands for. We understand our customers and want to offer reassurance that whatever challenges life throws at them, we are by their sides as a partner to help their business thrive. We love the charm of the new campaign and feel it talks to everyday SME customers, with a touch of humour you need to get through life some days.”