FitFlop Launches Vitamin FF Trainers with LEAP’s CGI Product Demo Video

FitFlop needed a 3D CGI product demo video to help them launch their new range of trainers, the Vitamin FF. They discovered LEAP’s earlier product demo film for SEVEN FEET APART and got in touch to discuss their own brand’s requirements. 

LEAP’s CGI shoe would need to showcase the product’s key characteristics as well as look true-to-life and convey the high level of comfort that the wearer would expect to feel. FitFlop provided their manufacturer’s basic CAD files to enable LEAP’s team to incorporate precise measurements in the CGI build. To further their efforts to create a perfect photoreal match for the product, LEAP’s production team cut a shoe in half. This enabled the CGI artists to incorporate the look and feel of the real components in their 3D reconstruction. 

LEAP’s producers worked closely with the brand marketing team to support them through the animation production process – storyboarding, wireframes, CGI build, textures, lighting, editing, colour grading, and all the review stages through to the final deliverables. 

FitFlop’s marketing team and their founder were delighted with LEAP’s CGI product demo video. It is a great fit with the brand’s live action videos and product photographs across their sales, marketing materials and website.