First Ever LEGO Wish Machine Brings Kids’ Dreams to Life

Our LEGO Agency EMEA, the London-based hub of the LEGO Group’s creative and strategic agency, has unveiled the first ever LEGO® Wish Machine, a giant LEGO Minifigure that will grant any wish… sort of.

OLA EMEA handed over the controls of the LEGO Wish Machine, based in Munich, to two popular creators, Julien Bam and Rewinside, and invited 20 kids alongside other creators to come down and experience the magic and mayhem for themselves.

From a toilet gaming chair to a cat in a puffer jacket, and much more, the LEGO Wish Machine showed kids that when you’re building with LEGO bricks, anything is possible, speaking to the LEGO Group’s broader mission of inspiring & developing the builders of tomorrow.

The LEGO Wish Machine has led to content packed with pranks and super-cool moments as wishes went right, wrong and weird – and there is more to come during the full month of April 2025 across the creators’ and the LEGO Group’s own social channels.

“LEGO play has evolved through the decades, yet one thing remains at the heart of everything we do: developing playful experiences that inspire and develop the builders of tomorrow,” said Theresa Silbereisen, senior marketing director Central Europe, the LEGO Group.

“The LEGO Wish Machine brings the LEGO brand’s playful personality to life in a whole new way to meet kids’ rapidly changing interests and how they engage with brands. Creating something iconic and putting it in the hands of Germany's best YouTubers was key to surprising kids in Germany.” said Stephania Silveira, creative director, OLA EMEA.

OLA is responsible for driving communication and content experiences through the development and execution of global advertising campaigns from the LEGO Group, as well as bringing to life new media experiences and activating local tactics across the brand’s portfolio of play experiences. 

In addition to OLA EMEA, the LEGO Wish Machine was created with Amplify, YouTube talent partners at Intermate, and LEGO builders at BrickFabrik. Julien is managed by Y.O.U Talent Management GmbH and Rewi is managed by space artist management. The additional creators alongside Julien and Rewi were Evanijo, Jay & Arya, and LetsHugo.