No other nation loves Donald Duck as much as the Finns. Even today, in the world of Netflix, YouTube and mobile phones, almost 1 million Finns read the Donald Duck magazine every week. That's 20% of the whole nation!

However, as almost half of the Finnish population have learned to read with the help of the Finnish Donald Duck, Aku Ankka, it really is no wonder. They grew up with him and learned from him, and has therefore been an essential part of many Finns lives.

With this film Sanoma Media Finland wanted to remind the Finns of the utmost importance and relevance of the Aku Ankka magazine. The emotional goal was to tell people to never grow up and never let go of the magazine.

It tells the story of a boy and the Donald Duck magazine and their strong relationship. To truly portray this relationship, that is deeper than just browsing through pages of pictures printed on paper, the role of the magazine is played by a real live duck. With a perfect performance from the duck combined with beautiful music, the end result is something you would never expect for a product like this.