Peach
dlmdd
Wake The Town
liahome
adstars
Gear Seven/Arc Studios/Shift
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Film for the Finnish Donald Duck Magazine Will Have You Choking Up

ADD TO COLLECTION

Aku Ankka magazine film from Bob the Robot tells the heartwarming story of a boy & his duck

Film for the Finnish Donald Duck Magazine Will Have You Choking Up

No other nation loves Donald Duck as much as the Finns. Even today, in the world of Netflix, YouTube and mobile phones, almost 1 million Finns read the Donald Duck magazine every week. That's 20% of the whole nation!

However, as almost half of the Finnish population have learned to read with the help of the Finnish Donald Duck, Aku Ankka, it really is no wonder. They grew up with him and learned from him, and has therefore been an essential part of many Finns lives.

With this film Sanoma Media Finland wanted to remind the Finns of the utmost importance and relevance of the Aku Ankka magazine. The emotional goal was to tell people to never grow up and never let go of the magazine.

It tells the story of a boy and the Donald Duck magazine and their strong relationship. To truly portray this relationship, that is deeper than just browsing through pages of pictures printed on paper, the role of the magazine is played by a real live duck. With a perfect performance from the duck combined with beautiful music, the end result is something you would never expect for a product like this.


CREDITS

Animation
Agency / Creative
Production
Music / Sound
Editorial
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling

Categories: Media and Entertainment, Magazines

lbbonline.com, Thu, 31 Mar 2016 09:45:33 GMT