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Fila Launches Continent-Spanning Visual Stunner

lbbonline.com, 5 months, 3 weeks ago

Global campaign ‘Your Playground’ is created by German agency Markenloft

Fila Launches Continent-Spanning Visual Stunner

South Korean sports brand Fila has launched a new global campaign via Düsseldorf-based agency Markenloft. 

The lead spot, entitled ‘Your Playground’, doesn’t place one particular sport at its centre, instead opting to focus on numerous athletes, and their drive and ambition to succeed. The end result gives a rip-roaring feel of togetherness between the group, despite none of them ever meeting.

The production involved a three-week trek around the world, with shoots taking place in Berlin, New York, Paris, Toronto and Tokyo. The spot was directed by Andreas Roth through Tempomedia. In the UK he is repped by Riff Raff Films.

There is a series of online content tied to the campaign, with each short film highlighting the athletes involved. Check out the content here.


Advertiser

Brand: FILA

Creative Agency

Creative Agency: Markenloft

Music and Sound

Music Supervision: Zwei Music

Sound Design: Zwei Music

Offline

Editor: Benjamin Entrup

Post Production / VFX

Post Production House: Harvest Digital Agriculture

Production Company

Director: Andreas Roth

DOP: Stephan Burchardt

Executive Producer: Vera Portz

Producer: Timm Reinfarth

Production Company: Tempomedia

Category: Clothing/fashion , Sports

Genre: Action , People , Scenic