Fidelity Investments' First Ever TV Spot is Heartwarming with a Twist

Fidelity launches its first TV spot this January, created by Grey London and directed by Thomas Thomas Films' Kevin Thomas. The aim of the commercial is to introduce Fidelity's stocks and shares ISAs, and the brand has focused on a major life event and the importance of planning. 

Kevin Thomas’ combines naturalistic charming performances with moments of subtle humour and of course a twist at the end. Juxtaposing the moments of quiet contemplation and frenetic energy that builds on the morning of a wedding as our protagonist reflects upon shared memories and the passage of time. 

London based, Kevin has an extensive reel and has garnered praise and awards for his directing work collaborating with brands including Apple, Google, Mini, Walkers, Amazon and Citibank, and most recently winning a D&AD for 'Wayback', a virtual reality series to help people living with dementia.