Felix Richter Joins Mother London

Image: Felix Richter, Chris Gallery and Katie Mackay-Sinclair, Partners at Mother London 

Mother appoints world-renowned Droga5 New York co-chief creative officer, Felix Richter as chief creative officer of Mother London and a global creative partner. 

He will move to the founding Mother agency and join the longstanding partners, Katie Mackay-Sinclair and Chris Gallery, to lead Mother London. As Mother turns 25, it is still as determined to be a magnet for the best creative talent on the planet. 

Felix will join Mother after an iconic decade at Droga5 New York, where he has been instrumental in building it into a powerful creative force. Under his creative leadership Droga5 flourished and was named AdAge’s Agency of the Year in 2021.

Prior to being CCO, Felix’s eclectic work as ECD and creative director was recognised by a host of international awards including a Cannes Lion Cyber Grand Prix for Under Armour’s “I Will What I Want” campaign featuring Gisele Bündchen, and a Cannes Lions Film Craft Grand Prix for “Rule Yourself - Michael Phelps”. In 2017, he was named Adage’s Creative Director of the Year.

Chris Gallery and Katie Mackay-Sinclair, partners at Mother London said: “This wasn’t just about finding the best creative leader in the world; it was also about finding our Partner. Felix brings a passion for our work, our culture and our values - but vitally, also the ambition and outside experience to challenge us about what Mother can be. The place we love just got a whole lot more exciting.”

Robert Saville, founder of Mother, added: “In addition to being an exceptional creative leader Felix is a truly special human being. We couldn’t be more excited about him joining Katie and Chris and the whole Mother family. He will challenge us to reach even higher creative standards but I also know he will bring his humility and integrity to bear on everything we do.”