Fearless Girl Takes a Stand Three Grand Prix in PR, Glass and Outdoor
Cannes Lions took the theme of creative bravery literally on Monday evening as the Fearless Girl, created for State Street Global Advisors by McCann New York took three Grand Prix. (And speaking of Fearless Girls, the award show kicked off with a dazzling performance from The 6 Pack Band, the transgender pop group who took the Glass Grand prix last year for Mindshare Mumbai.
Karen Van Bergen, president of the PR Lions Jury said that the defiant bronze statue, which wowed locals and global media as well as stoking controversy, ‘was driven by the fact that there’s a lack of female leaders and that’s bad for business.”
It’s a wonderful example of doing well by doing good,” she continued.
Wendy Clark, President-CEO of DDB North America, in her role as jury president of the Glass Lions jury said that the simplicity of the statue meant that it transcended culture and language to have a true global impact.
Fearless Girl also took one of the two Outdoor Lion Grand Prix of the night. The other winner was an inhouse campaign created by Twitter. Each involved a striking image simply accompanied by a hashtag and the Twitter logo.
Bruno Bertelli, Global CCO of Publicis Worldwide said that asked the jury to put themselves in the shoes of someone rushing down the street, immersed in their phone and asked them to judge to work by two criteria: “Would I look up? And would I give a shit?”
From 3275 entries in Print & Publishing, 14 Gold, 31 Silver and 43 Bronze were awarded. Print & Publishing Grand Prix winner: 'Oregon', 'Pensylvannia', 'Aviano', DAVID, Miami, for Burger King, was selected for Burger King’s brave, playful, tongue-in-cheek humour. Jury President, Fran Luckin, Chief Creative Officer, Grey Africa, South Africa, also highlighted a trend towards work that uses details of physical making, from sculpture to drawing, even against the backdrop of our highly digitised world.
From 3432 entries received in Promo & Activation, 102 Lions were awarded: 15 Gold, 37 Silver and 49 Bronze. The Grand Prix went to 'Boost Your Voice', 180LA, Santa Monica, for Boost Mobile. Jury President, Stéphane Xiberras, President & Chief Creative Officer, BETC, France, explained that the campaign “took a brand, already at the heart of communities, and gave it a way to get involved in the U.S. election campaign. It didn’t just create an audience, but involved an audience in the democratic process.”
Check out all the winners here:
