FCB Toronto Welcomes Brendan McMullen and Jacob Pacey

FCB announces the hiring of ACD team, Brendan McMullen and Jacob Pacey. Brendan and Jacob both have over 10 years of experience in the industry, working as creative partners for the last eight, beginning as juniors at Zulu before moving on to BBDO, and most recently at lg2.

“At FCB, we are focused on real work that makes a real impact in the world. Helping our clients unlock their unfair share of business results through creativity,” said FCB Canada CCO Nancy Crimi-Lamanna. “Brendan and Jacob are passionate about the same thing and have demonstrated that through the brilliant work they’ve done.”

Their work has been recognised at numerous award shows - The ADCCs, Applied Arts, the Effies, Clio Awards, Marketing Awards, and the CMAs, among others - across a range of clients and categories. As a creative team, they have worked on Visa, Bell, Doritos, Pizza Hut, Interac, and Cottonelle, to name but a few. But what gets Brendan and Jacob excited today is developing creative solutions that solve real client problems.

"As advertising creatives, we’re half-artist, half businessperson. Being able to manage that dichotomy is what makes for great advertising that solves your clients business problems, and we think FCB has really found that balance,” said Jacob. 

”We’ve always admired FCB Toronto’s track record of producing innovative, interesting work that respects the consumer and achieves real results, and we’re really excited to become a part of that,” added Brendan.

Their favourite campaign as a team is their Harley-Davidson documentary content series called Common Ground, an exchange program for international riders to visit and ride across Canada that became a primetime documentary on the Discovery Channel. 

Passionate about their craft, they also pursue creative projects outside of advertising. Jacob is a current member of the writing staff for satirical Canadian news website The Beaverton and Brendan is a designer, once designing a Pizza Slice NFT that at one point was worth almost $20K.