FCB Strengthens Presence in Poland

FCB consolidates its operations in Poland by introducing FCB Warsaw as part of its global structure. This new operational model, in which FCB Warsaw operates within Keino Group alongside Mido, a media house, and Joho, a production studio, will provide clients in Poland and Central Eastern Europe with access to over 5,000 experts in strategy, creativity, and innovative marketing solutions.

"The evolution of our operations into FCB Warsaw marks a new chapter in our presence in Poland and strengthens our longstanding partnership with Tomasz Pawlikowski and his team, who have been shaping the advertising market in the region for years," said Tyler Turnbull, global CEO of FCB. "Local knowledge and experience, backed by FCB’s global network, will enable us to support clients even more effectively in leveraging creativity as a driving force for their business."

"FCB has always set the standard for creativity in our industry," adds Tomasz Pawlikowski, co-founder of FCB Warsaw. "Our goal is to be the most creative agency in the region. By being part of FCB’s global network, we gain access to world-class expertise and greater opportunities for growth. This is an exciting new phase for us, fully aligned with the 'Never Finished' philosophy that drives our network."

FCB Warsaw operates within Keino Group, offering comprehensive services in strategy, creativity, production, and media planning and buying. The group also includes the media agency Mido and the production house Joho. Keino Group employs 70 people and collaborates with brands such as Zdrofit, Stokrotka, UNICEF, and WWF.

The evolution of FCB in Warsaw is part of a broader global strategy to strengthen the network’s operations and introduce new initiatives aimed at driving greater creativity and client service for some of the world’s most iconic brands. This follows a successful year for FCB in 2024, during which the network won global Agency of Record assignments for major clients such as Kellanova, Kenvue, Kimberly-Clark, and Perfetti Van Melle; received the industry’s highest creative honors at ADC, Cannes Lions, D&AD, The One Show, and more; and was named “Network of the Year” in The One Club for Creativity’s Global Rankings for the second year in a row.