FCB NY Tops The One Show 2024 Global Creative Rankings
Based on point totals for wins in The One Show 2024 announced last week during Creative Week in New York, FCB New York is the world’s top agency in The One Show 2024 Global Creative Rankings.
FCB New York is the world’s top-ranked agency this year, winning 14 Gold Pencils and three Best of Disciplines. Rethink Toronto came out as the leading independent agency, taking home eight Golds and two Best of Disciplines.
Highlights of The One Show 2024 Global Creative Rankings are as follows (click the category links to view the full list for each):
1. FCB New York
2. Rethink Toronto
3. McCann New York
4. Marcel Paris
5. TBWA\Media Arts Lab Los Angeles
6. FCB Chicago
7. Ogilvy PR New York
7. Publicis Conseil Paris
9. Dentsu Inc. Tokyo
10. FCB Canada Toronto
1. Rethink Toronto
2. Serviceplan Germany Munich
3. Wieden+Kennedy Portland
1. King Henry Studios London
2. T-Change Design Studio Nanjing
3. Bedow Stockholm
1. Apple Marcom Cupertino
2. Superette San Francisco
3. Google Brand Studio San Francisco
1. AB InBev
2. Kraft Heinz
3. Unilever
1. Michelob ULTRA
2. Apple
3. Orange
1. Digital Public Library of America
2. Solar Impulse
3. Minderoo Foundation
1. Helo West Hollywood
2. Smuggler
3. Suneeva Toronto
Music & Sound Company Rankings
1. Citizen Music New York/Los Angeles
2. DaHouse Audio Los Angeles
3. Field Day Sound Portland
1. FCB
2. Ogilvy Group
3. McCann Worldgroup
Independent Agency Network Rankings
1. Rethink
2. Wieden+Kennedy
3. Serviceplan Group
Agency Holding Company Rankings
1. Interpublic Group
2. WPP
3. Publicis Groupe
1. “Dreamcaster” by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA
2. “WoMen’s Football” by Marcel Paris with Les Artisans du Film Paris and Prodigious Paris for Orange
3. “ADLaM” by McCann New York for Microsoft
1. United States
2. Canada
3. France
4. United Kingdom
5. Australia
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa
The One Show 2024 Regional Agencies of the Year are as follows (click the region to view the full list).
Asia Pacific Agency of the Year: Dentsu Inc. Tokyo
Europe Agency of the Year: Marcel Paris
Latin America Agency of the Year (tie): VML Colombia Bogotá; Grey Colombia Bogotá
Middle East & Africa Agency of the Year: Ogilvy South Africa Cape Town
North America Agency of the Year: FCB New York
Using dropdown menus, the rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Brand, Non-Profit Client, Brand Parent Company, Production Company, Music & Sound Company, Agency Network, Agency Holding Company, Highest Ranked Work, Country, Region, and Creatives.
Rankings can be viewed globally, and also by region and country.
The One Show 2024 Global Creative Rankings methodology
Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze nine, Merit three, Fusion Pencil 90, CMO Pencil 90, SDG Pencil 90, Green Pencil 90, Penta Pencil 150, Best of Discipline 90, Best of Non-Profit 90, and Best of Show 135.
In order to receive points for the agency rankings, an agency must be credited under the Primary Agency listing on the specific award win, and must be credited under one of these credit types: Agency, Digital Agency, Media Agency, or PR/Marketing Agency. When multiple agencies meet the above requirements on the same award win, the points for that win are divided equally among those agencies.
If the same entry wins multiple awards within a discipline or in multiple disciplines, the points for all awards and wins are counted towards the rankings.
All One Show 2024 Gold, Silver, Bronze Pencil and Merit winners were announced last week during Creative Week in New York. A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
The showcase of all One Show 2024 Pencil winners can be viewed here, and a dynamic online list of the winners can be viewed here.
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organisation whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organisation’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.
