FCB New York Promotes Kat Grib to Chief Growth Officer

FCB New York expands its leadership team by promoting Kat Grib to Chief Growth Officer. She steps up from SVP of Strategic Growth to this newly created role, where she will oversee both growth and marketing, lead the creative awards process, and help expand FCB’s tools, capabilities and partnerships to continue the agency’s ability to deliver growth to FCB New York’s clients.

“Kat is a strategic thought leader who has a clear vision of the future of advertising. Since she started at FCB New York, she has been an invaluable partner to the entire agency and our clients. I'm thrilled to see her stepping into this expanded new role,” says Emma Armstrong, CEO of FCB New York. 

Kat is known for her strategic mindset and talent for identifying and capitalizing on growth opportunities. Since she joined the agency in 2022, FCB New York has brought in over 15 new clients, including LISTERINE, Intuit Quickbooks, The Bill and Melinda Gates Foundation, The Mets, and most recently the Kellanova accounts, Pringles, Cheez-It, Eggo and Rice Krispies, underscoring FCB New York’s ability to compete on the global stage.

"I’m excited for this opportunity to keep building on FCB New York’s trajectory. It’s the perfect combination of talented people, an innovative culture and inspiring creativity that drives growth for both our brands and the agency,” highlights Kat Grib, CGO of FCB New York. 

Before joining FCB New York, Kat had a successful run at BBDO New York as director of new business, where she led integrated creative pitches, including Omnicom's global Ford win.