FCB Manila Opens New Branches Amid Lockdown

Like most companies all over the world, FCB Manila was forced to close its main office to help curb the spread of Covid-19. But since then, it has opened new ones.

Introducing the FCB Unlockdown Project — or how the closing of FCB Manila’s main office paved way for the opening of 48 new branches.

Using the FCB logo and the city of residency per employee, FCB Manila designed personalised background photos to use during Zoom meetings with clients and suppliers.

The result: 48 empowered employees represent the company’s brand during meetings from home, and everyone feels entrusted with carrying on the FCB quality of work.

This simple change of background not only turns work-from-home into a more professional set-up—it also creates an impression that multiple branches are working for one FCB. Now, FCB employees in this part of the world are having fun using the Zoom video feature more than ever.