FCB Kuala Lumpur Hires LiLian Hor as Head of Digital

FCB Kuala Lumpur has hired LiLian Hor from GroupM as its new head of digital.

A highly regarded digital leader, Hor has over 14 years of industry experience working on high-profile brands like Nike, Heineken, Guinness, Samsung, Volvo, L’Oreal and more recently on Maxis, Sime Darby Property, Huggies, Prudential and Enfagrow. She has also been credited with being the major driver behind GroupM’s successful social media business during her 11-year tenure with the agency group.

One of Malaysia’s first digital pioneers, Hor started her career as a planner at GroupM’s Mindshare, where she quickly became one of the industry’s brightest young talents. She left in 2007 to assume the role of head of marketing & advertising for Packet One Networks’ Ruumz.com, the first Malaysian local social networking portal. She returned to GroupM in 2010 as MEC’s head of interaction before moving on to lead the group’s social media business a year later. Her final role was head of social media management at Vocanic Malaysia.

“Having spent most of my career in media, I’m excited to now be a part of this creative world, where storytelling is at its core, especially with the explosive growth of social media and content marketing,” said Hor. “FCB seems to be that right fit for me with the right leadership, right energy and right people at the right time. I’m happy for the opportunity to be part of this exciting team and hope that together we can tell stories that drive behavior change and connect with our consumers.”

“I’ve had the opportunity to work with LiLian on many occasions, across a number of brands and was constantly impressed by her ability and strength of character,” said Shaun Tay, managing director of FCB Kuala Lumpur. “With her spearheading our digital business, we are better able to deliver truly integrated solutions for our clients.”