FCB Toronto Adds Firepower to Creative Department

From left to right, London Choi and Danielle Zablocki (ACDs) and Morgan Starr and Luke Woodard (CDs).

FCB announces the hiring of Morgan Starr and Luke Woodard as creative directors and London Choi and Danielle Zablocki as associate creative directors.

With nearly a decade of experience, Morgan and Luke have brought innovative thinking, strategic business solutions, and creative leadership to both agencies and clients alike. They’ve worked on some of the world’s biggest brands, including Porsche, Dove, and Cadbury, earning recognition on both national and international stages. Most notably, their award-winning Dove campaign, Cost of Beauty, won multiple Gold Lions at Cannes, Best in Show at The One Show, and earned an Emmy nomination for Outstanding Commercial.

"From creative brief to campaign launch, FCB stands out for its unmatched energy and passion, paired with a commitment to rigorous structure and precision,” said Morgan. “This combination of creativity and discipline aligns with our own values, making it an ideal fit. We're excited to create not only engaging and innovative work but also campaigns that deliver impactful results for our clients," added Luke.

London and Danielle are a creative funhouse. They have been working together for more than six years. From local to global clients, they use creativity to solve business problems and to get people talking about brands. Most importantly? They have fun doing it. When AI made a viral pizza commercial that stole Pizza Hut’s branding, they embraced it and turned it into an IRL restaurant. Ever wondered why hot dogs and buns aren’t sold in the same sized packages? Yeah, they did too, which led to the Heinz Hot Dog Pact. Whether they are dressing NBA players in oversized suits for Snickers or getting people to invest in Super Bowl commercials, their creativity sparks change. This has led to multiple wins at Cannes, The One Show, D&AD, Clios, Webby’s and more.

“We don’t chase after brands; we chase after people. We look for leaders and mentors in the industry to learn from and to collaborate with,” said London. “Which is why we couldn’t be more excited to join FCB and to start contributing to their success,” added Danielle.

"We're incredibly excited to welcome these two award-winning creative teams to FCB," said Nancy Crimi-Lamanna, chief creative officer at FCB Canada. "Their work speaks for itself - bold, disruptive ideas that build equity. From Dove's 'Cost of Beauty' to 'Heinz Hot Dog Pact', they’ve consistently created work that not only grabs attention but also drives results.”