FCB Champions Women to Take Control of Finances

BMO is taking a public stand to promote women's financial empowerment this International Women's Day. The new campaign from FCB Canada sheds light on stereotypes and terms like ‘gold digger’ and ‘trophy wife’ that, over time, can erode a woman's financial confidence. This initiative raises awareness of this unconscious societal issue and the lifelong consequences of telling women that they are bad with money.

The language that society, the media and even families use to talk to girls and women about money can lead to a loss of financial confidence and ultimately worsen financial inequality. Only 31% of women believe that they are ‘financially knowledgeable,’ and the median retirement savings for women is just two-thirds that of men."

Despite the strides that have been made in gender equality overall, data continues to show that women feel less confident in their financial futures, and we are all a part of changing that conversation," said Catherine Roche, chief marketing officer and head, social impact, BMO Financial Group. "At BMO, we recognise the power of women and their contributions to the economy and believe that real financial progress — for everyone — starts with feeling empowered."