FCB Amsterdam have announced a new initiative whereby employees will be given the opportunity to invite a friend, spouse or family member to work with them for a day.
Read their official statement below to discover why they've started this new annual event and how they hope it will impact upon their staff and their business in future.
Thursday March 22nd was our first Bring A Friend To Work Day.
An idea born in our Family Task Force based on the thinking that FCB’s family values should stretch beyond the walls of the agency.
And our loved ones often have never been to the place we spend so much time.
So Thursday evening husbands, wives, boyfriends and girlfriend, brothers, sisters, friends, neighbours, kids and the occasional dog showed up for an evening of getting know FCB and each other that lasted much longer than the scheduled times.
A new tradition was born and people are already talking about next year’s BAFTWD. Highly recommended.