F.C. Como Women and Alia Guagni Launch ‘Résumé Jersey’ to Spotlight Life After Sport
In the world of football, a jersey transcends mere fabric adorned with numbers and names. It embodies pride, identity, and legacy, becoming an integral part of a player’s journey. At defining moments, however, it can evolve into something far more significant like a powerful symbol of purpose and a call for change. As defender player Alia Guagni steps away from her remarkable professional career, she, alongside F.C. Como Women has chosen to leverage this iconic symbol to highlight an often overlooked issue: the challenges female athletes face in navigating life beyond their sporting careers. Through this strategic initiative, they aim to spark crucial conversations and inspire meaningful change, advocating for greater awareness and support for women athletes as they transition into the next phase of their lives.
In partnership with the renowned international agency LePub, a unique and innovative jersey has been created, featuring Alia Guagni’s professional résumé integrated into its fabric. This bold visual statement elevates a moment of retirement into a powerful call to action, transforming it into a message of responsibility. It serves as a catalyst for reflection on the pressing issue of life after sport, particularly the uncertain futures faced by many female athletes once their playing careers come to a close. By blending personal achievement with purpose, this initiative urges both industry leaders and the wider public to consider the long-term well-being of female athletes, highlighting the need for systemic change and dedicated support structures to help them navigate their post-sport journeys with confidence and dignity.
This initiative is a call to action rooted in care and awareness. It highlights a fundamental truth: while the strength and achievements of athletes on the field are celebrated, the resilience required off the field is equally important. Female athletes deserve the opportunity to transition into the next phase of their lives with the clarity, dignity, and support they need to succeed. By emphasising the importance of this transition, the initiative advocates for a future where athletes are equipped with the tools and resources to build fulfilling lives beyond their playing careers.
Alia Guagni, a pioneer in Italian women’s football and an icon of commitment, chose this moment to share not just her achievements, but her message, “I’ve never been someone who seeks the spotlight. But there are times when speaking up is the only right thing to do—especially when it might help those who come next,” Alia said. “I was fortunate to have a plan, but balancing preparation for the future with the demands of professional sport is never simple. A career on the pitch has a natural end. Ensuring there’s a beginning after that end should be part of the journey. Why not help the champions of tomorrow start building their futures today?”
Bruno Bertelli, global CEO LePub, CCO LePub Worldwide said, “The Resume Jersey is more than a tribute to Alia’s incredible career; it’s a conversation starter, a call to action. By turning a retirement moment into a message of empowerment, we’re encouraging people to think beyond the pitch. It’s time to recognise the value and potential of female athletes, not just for their performance on the field, but for the future they deserve off of it. The campaign is about creating a lasting impact and fostering the conversations that will drive meaningful change.”
F.C. Como Women, a club that supports its players beyond the pitch, continues this mission through its ‘Beyond’ program—an initiative designed to provide guidance, tools, and opportunities to plan for life after sport. The CV-jersey is a powerful extension of this commitment: a wearable manifesto that invites conversation and opens doors for change.
