F&B Huskies Shortlisted at Cannes For ‘Famine Food Bank’

Creative agency F&B Huskies has been shortlisted at Cannes Lions for its ‘Famine Food Bank’ campaign, highlighting Ireland’s rampant food poverty rates for local charity Little Flower Penny Dinners. 

Shortlisted in the Design category, under ‘Spatial & Sculptural Exhibitions and Experiences’, the project placed a non-functional food bank in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial in Dublin City Docklands.

The installation served as a stark reminder that hunger is still an issue 173 years after the Irish famine, the most profound disaster in Irish history causing over a million deaths and a million more emigrations. To help combat the problem, viewers were able to donate a plate of food to Little Flower Penny Dinners by scanning a QR code. 

In addition to the installation, the campaign featured an online video and social assets, and was launched in the run up to St Patrick’s Day, when the nation’s pride was at the forefront of everyone’s mind.

In addition to this achievement, F&B Huskies was also recognised at the Young Lions. Junior designers James Stedmond and Robin Winchester were awarded a Bronze in the Design category for their brand refresh of non-profit organisation Rocket Learning. 

The Young Lions Design competition focuses on creating effective, refined and attractive brand identity. This year, the Young Lions were briefed to create a brand identity that effectively communicates Rocket Learning's mission to empower children through education. All entries were judged by members of the Cannes Lions Juries live at the festival.