Fa & Fon Join Pulse’s Global Roster

Award-winning studio Pulse welcomes directing duo Fa & Fon to their evolving global roster. Identical twin sisters based in London, they are known for the fusion of futurism and pop culture in hyperreal, immersive worlds that blur the lines between reality and imagination. Rooted in their Asian heritage, Fa & Fon’s multidisciplinary approach blends moving image, graphic design, art direction, and photography, and they take a hands-on role in both design and production.

Never taking itself too seriously, their work playfully transforms brand storytelling into a visual experience, maintaining a focus on platform, audience and what connects in a social-first landscape. Fa and Fon’s portfolio features collaborations with Converse, Adidas, TikTok, FILA, and the BBC, alongside high-concept music videos for artists like JADE, Tove Lo, Marina Satti and MØ.

Speaking on joining Pulse, Fa said, “Joining the Pulse family is an exciting next chapter in our creative journey. We’re always looking for new ways to craft immersive worlds, shape emotions, and create lasting experiences. Partnering with Pulse opens up incredible opportunities to explore new ideas and push our storytelling even further.”

“For us, storytelling goes beyond what’s seen on screen. It’s about creating a universe that stays with you long after the final frame,” added Fon. “Pulse’s commitment to bold, boundary-pushing narratives makes this collaboration feel like the perfect fit, and we can’t wait to bring new ideas to life together.”

Jamie Walker - managing director at Pulse said, “Fa & Fon truly are a breath of fresh air in today's fast-moving creative landscape. They bring fashion, pop culture and cinema to the table, instinctively blending disciplines to create playful and striking films. We couldn’t be more thrilled to welcome them to Pulse.”