EY Shows How to Be an Agent of Change with 'Super Spy' Spot

Everyone’s seen the typical B2B ad. A time-lapse of global cities. A child holding a tablet. A businessperson staring out a window at... something. To convince enterprises that EY knows what they’re doing and that their expertise helps drive tangible results, the brand took a different approach.  

It asked: what if an international spy agency needed help driving end-to-end transformation to gain a "competitive advantage" over the bad guys? Who would they turn to? Who would understand not only the gadgets that needed to be used, but also had the expertise to use them effectively and efficiently? 

EY and Ogilvy New York created a lighthearted, fun story to explain how the brand helps businesses transform, become agents of change, and grow in today’s digital age. “Super Spy” is now running on U.S. television and can be viewed here. 

EY chief marketing officer Toni Clayton-Hine said: “When companies are looking to transform, technology alone isn’t enough. We wanted to create a campaign that spoke to EY's ability to look at the big picture to deliver tangible results. That’s where 'Super Spy' was born - with the idea of a character who needs more than fancy gadgets to get the job done. We're excited about the campaign’s potential to increase awareness and consideration for EY’s services and solutions - from strategy to execution.” 

O Positive director Kenny Herzog said: "Rarely in commercials is there an opportunity to tell a complete story, with a sleek cinematic setting and a character arc. This was one of those occasions. It was more fun than work to team up with Ogilvy and EY for our shoot in Barcelona which brought 'Super Spy' to life.”