Experience the 5 Stages of Erling Haaland with Nike Phantom GX

Directed by Rich Hall, the film reimagines a one-on-one battle through the goalkeeper’s perspective, dramatising his psychological descent through the five stages of grief. A hyper-stylised void heightens the spectacle, contrasting Erling Haaland’s effortless dominance with the keeper’s growing desperation. Blending cinematic intensity with humour, the campaign delivers a fresh, exhilarating take on sports advertising.