Lee-Ann Googan, brand marketing director, Expedia Australia and NZ, comments: “At Expedia, we are
passionate about helping people get out there and discover – or
rediscover – this amazing world we live in. This campaign truly captures
the joy of travel.
“Whilst every traveller and every trip is different, at Expedia we offer everything in one place – hotels, flights, car hire, packages, insurance, etc. – making planning and booking travel as easy as possible. We hope this campaign inspires people that there is no better time to start getting to your “somewhere” with Expedia.”
Toby Talbot, chief creative officer at DDB Sydney, says: “I think the central idea of the campaign is really going to resonate with a lot of people. We all have a place in the world we desperately want to visit, but life always seems to get in the way (I speak from bitter experience). The TVC in particular really epitomises this, beautifully bringing the whole concept to life.”