Exit’s Kiku Ohe Directs Inspirational ‘Go Strong’ Campaign for Anchor New Zealand
In collaboration with Colenso’s ECD, Steve Cochran and Art Director, Dave Brady, Kiku Ohe delivers an unexpected and spirited campaign for the Fonterra brand, Anchor. The brand's belief is that by giving people the confidence and nutritional building blocks to grow into strong, confident, and healthy beings, they’re able to use their physical and inner strength to take on the diverse and colourful challenges life offers us.
Led by a powerful 60 second brand spot, the engaging films focus on a diverse cast of individuals celebrating self-belief, pride, strength and individuality, communicating a more honest representation of what it is to be a New Zealander today.
Steve Cochran, ECD of Colenso BBDO, said: "This campaign is designed to get people to not only think 'Go Strong', but to feel it. Kiku found an amazing cast of New Zealanders willing to share their stories of strength. Not only has this enabled us to capture some uniquely honest and genuine stories, but also to show the diversity of New Zealand today.”
Brand Launch Film (60 seconds)
Sean & Sam (30 seconds)
Extra Films
