Every Day Tasks Get a Crunchy Twist in Fun CRUNCH Chocolate Spot

CRUNCH candy bar has released a new brand campaign titled Turn Up the Fun.

The campaign aims to re-energise the brand and position the classic candy bar texture as a vehicle to inject fun moments into the mundane nature of everyday life.

Targeted at millennials, the campaign demonstrates how CRUNCH adds vibrancy within the monotony of everyday adult life. It pokes fun at the fact that adulting is hard and can sometimes be plagued with responsibilities that seem boring, such as going through airport security.

To bring this campaign to life, CRUNCH enlisted the help of Translation, given its expertise in bringing brands to the forefront of culture. It marks the first of CRUNCH’s revival, with a newfound focus on capturing the millennial market.

The campaign is a fully integrated effort that includes a 30/:15 Live-Action TVC, 15 product spots, 2x:30 audio, social assets utilising new product photography, and forthcoming content creator integration.