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Even Santa Shops at Toys 'R' Us in This Charming Christmas Spot

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LOLA MullenLowe created the campaign for Toys 'R' Us Iberia, emphasising 'playing' is a gift

Even Santa Shops at Toys 'R' Us in This Charming Christmas Spot
Toys ‘R’ Us is back this holiday season with a charming new spot with a twist. As we get 'wrapped' up in buying presents, this film emphasises the new claim that 'playing' is a gift. The current pace of life, work and obligations gives us less time to enjoy, share and play together as a family. Toys ‘R’ Us wants to rescue the values ​​of playtime for everyone, even Mr. Claus.

The spot shows a busy Santa working hard on Christmas eve. As the night is coming to a close, he realises he forgot something: a scenario that happens all too frequently in each of our lives today. The idea that we stress about the holidays and struggle to meet expectations is something all of us can relate to, but Toys ‘R’ Us puts the focus back on what really matters: that playing with your loved ones is the real gift.

“We are very happy to share our holiday message for all families: let's play more with our children, grandchildren, nephews, friends…Toys 'R' Us is truly behind this message in our communication, but also with facts: our experiential stores have revolutionised the traditional vision of toy stores, committed to becoming a place to get together and play for the whole family,” says Miguel Ángel Carrasco, marketing director, Toys ‘R’ Us Iberia.

Today, much more than just toys, Toys ‘R’ Us is promoting the value of playing, and they are proving it with their new store concept. Customers will experience playing and enjoyment as soon as they walk through the door and will be able to see and interact with every toy for sale in a store where it’s ‘Forbidden not to touch.’

The campaign created by LOLA MullenLowe is part of a long term strategy to reposition the brand in Spain. With a media investment of €2.3 million, the campaign is launching in Spain and Portugal on December 4th via television, radio and digital media.
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Agency: LOLA MullenLowe

Client: Toys 'R' Us Iberia

Sector: Retail / Toys

Campaign: 'Some gifts you just can’t buy’.

Client: Miguel Ángel Carrasco, Helio Carbonell


Chief Creative Officer: Chacho Puebla

Executive Creative Director: Tomas Ostiglia

Art Director: Manuel Castillo, Enrique Torguet

Copywriter: Manuel Castillo, Enrique Torguet, Jaime Ludena

Global Business Director: Tom Elliston

Account Director: Carlos Solchaga

Account Executive: Paula Arranz


Head of Production: Felipe Calviño

Producer: Jorge Saade

Production Company: LANDIA

Director: Maxi Blanco

DOP: Pablo Clemente

Post Production: Metropolitana

Media Agency: YMedia

Genres: Dialogue, Storytelling, People

Categories: Sports and Leisure, Toys

LOLA MullenLowe, Thu, 05 Dec 2019 13:51:25 GMT