European Association of Communications Agencies Announces Charley Stoney as CEO

European Association of Communications Agencies (EACA) has announced Charley Stoney as CEO.  

Charley, previously CEO of the Institute of Advertising Practitioners in Ireland (IAPI), will oversee the association’s vision to elevate the industry’s reputation across Europe, advocate at EU level on behalf of members, promote best and fair business practice, and ensure that the EACA remains relevant and beneficial to all key stakeholders. She has served as the chair of the National Associations Council on the EACA Board since 2022 and has been instrumental in shaping the strategic agenda for the organisation during that time. 

Charley takes on the position in February next year, following the departure of the current CEO, Tamara Daltroff, who has been responsible for the significant expansion of the association over the past six years. IAPI has begun the recruitment process to appoint a new CEO for 2025. For more information, visit here.

Charley has been the CEO of IAPI since 2018. During that time, she has transformed the association into the leading voice for the commercial creative industry in Ireland, almost doubling its membership.  Charley is passionate about the business impact of great creative and introduced the global marketing effectiveness awards programme, Effies, to the Irish market in 2021. Charley also drove the support of Ad Net Zero across the industry, resulting in Ireland becoming the first country outside the UK to adopt the programme.  This year, she spear-headed the promotion of the Irish creative sector at Cannes Lions, including securing the first Enterprise Ireland trade mission to the festival. 

Charley is a passionate advocate for equality, having introduced the Female Futures Fund, a world-class female leadership programme for high potential talent. During her tenure, the equality at leadership level in the industry has radically improved, with a significant 41% of agency C Suite now being female.

On her appointment, IAPI president Abi Moran commented, “While in the immediate sense, this is a great loss for IAPI, Charley’s appointment is wonderful recognition of the growing strength and prowess of the Irish advertising industry, globally, and the entire Board couldn't be prouder. Charley has been a truly extraordinary leader, steering IAPI with unwavering passion, warmth, and dedication. Her vision has elevated strategic leadership and innovation across the industry, establishing Ireland as a globally respected hub for commercial creativity. She has been a tireless advocate for responsible business practices, diversity, and inclusion, giving our industry a stronger and more influential voice at every level. Charley’s impact has been profound, and her legacy will continue to shape our path forward.” 

On the announcement of her new role. Charley added, “It is bittersweet to be embarking on my next chapter in Europe. I am so thrilled to take on this new challenge and I’m excited about shaping the future of EACA. As I reflect on my time at IAPI, I’m honoured to have had the opportunity to elevate the value and reputation of this extraordinary industry and I will look back on the last six years with immense pride. I couldn’t have been more supported by the industry, the Board and my own team and together, we have achieved some great things for our members!  I have made countless friends for life who will continue to be central to my work for the sector.”