Etsy’s latest campaign, 'For the Life You’re Making' created in partnership with 72andSunnyNY, is now live. 

A continuation of the creative platform 'Etsy has it', these two new 30-second spots focus on the beautiful, handcrafted items that enhance our every day and establish Etsy as a destination for meaningful gifting moments. 

The first, 'For Growing Up' is a timeless coming-of-age story about a young woman’s relationship with her mother as she finds her independence and how a gift can express an understanding. The second film, 'For Grand-Mates', hits on the rising trend of multi-generational housing as we watch a grandmother and granddaughter at different points in their lives come together to make a home with items that truly express their taste and style. 

A third film as well as direct spots are planned for later. All are running in the UK and US with digital and social assets to support the campaign.  

Alyssa Georg, creative director at 72andSunny NY, said, “We’re each on our journeys, but day by day, we make our lives. We hope this campaign reminds people to find joy in their every day and not to wait for special occasions to buy that gift or make a space a home.”