Boys + Girls, Ireland’s most effective creative agency, have just launched their latest piece of work for Three Ireland titled ‘Jeff Rocks Out’. 

Celebrating the power of Three’s Home Broadband, the campaign picks up on the multi award winning ‘Jeff’s World’, and sees Ireland’s favourite Bearded Dragon rocking out to Joan’s Jett’s classic track ‘I Love Rock and Roll’. 

Shot by the award-winning director Tomas Jonsgarden and Ponder the campaign further cements Three’s Better Connected Life positioning. ‘Jeff’ was lovingly brought to life by multi Oscar and Bafta winning Visual Effects company, Framestore. 

Aislinn O’Connor, marketing director, Three Ireland and Three UK said, "Three has always been about bringing market leading connectivity to our customers. This campaign celebrates our brilliant Home Broadband in a way that showcases the strength, speed and reliability of our award-winning network and the fun you can enjoy on it.” 

Kris Clarkin, creative director, Boys + Girls said, “We love the power of emotive storytelling. If you want to persuade people on something, a truth well told rather than bald facts always wins out. What better way to celebrate Three’s standout Home Broadband than with a Bearded Dragon rockin’ out to an all-time classic like ‘I Love Rock and Roll’.”