Entain Tells Kiwis to ‘Bet it Out’ in Campaign Via Special
Entain New Zealand has launched an innovative new wagering platform, betcha, giving Kiwis a modern way to settle their differences.
betcha is the bold new wagering brand set to take New Zealand by storm, offering a sleek betting experience with several features that make scratching your competitive itch and settling scores easier.
What is unique to betcha is a feature called ‘Bet Social’ where you can chat, share bets and bet together with your mates all in one place on the app. Compare tips, go up against your mates, or pool money together for the ultimate pot. A second innovative feature – the ‘Toolbox’ puts the power in the customer’s hand, making it easier for them to boost odds and protect their bets through the available tools.
Entain’s chief marketing officer, Mel Kenneday, said, “The launch of the betcha brand means New Zealand now has a new way to bet on sport and racing. betcha gives customers the ability to chat, share and bet making it a fun inclusive platform, and a great betting experience.
“We’re thrilled to have launched betcha with a campaign that highlights the spirit of the brand and a modern way for Kiwis to settle their sporting differences.”
The integrated campaign for the new wagering platform was developed and led by Special, the films were directed by Good Oil’s Dave Wood, and MBM for integrated media buying.
The campaign leans into New Zealand’s tongue-in-cheek humour by embracing human nature of disagreeing at times. It draws comparison to the historical methods humans have resolved disagreements, spanning back to the dawn of time with cavemen, cowboys, knights, pirates, martial arts masters and a clan of anarchists.
Today, most of these methods are frowned upon, but betcha gives people a modern way to settle their sporting and racing differences by simply using their opposing opinions to ‘Bet it out’ in the betcha App.
Special executive creative director Stu Mallarkey says, “As a sport-loving nation, we love a good punt, and it’s common for us to not see eye-to-eye with our mates on our predictions for sporting events. Now, with betcha, Kiwis can put down the swords and bet it out”
The fully integrated campaign spans television, radio, OOH, social and digital from 12 September 2024, and Kiwis can now download betcha via the App Store or Google Play.
