Endowus Launches First Brand Campaign to Transform Wealth Management Landscape in Hong Kong

VML Hong Kong announces a collaboration with Endowus, Singapore’s leading digital wealth platform, to debut their first-ever brand campaign in Hong Kong. This initiative marks a significant step in Endowus’ strategic expansion into the Hong Kong market, introducing this award-winning wealth management platform to a fresh audience.

Launched in late October, the large-scale campaign underscores Endowus’ differentiated business model, financial outcomes, and wealth experience. Targeting key segments such as entrepreneurs, families, and individual and institutional investors, the campaign features tailored online, social and offline content spanning through multiple channels across Hong Kong’s prime locations. 

The campaign opens the doors to the world of investing depicting how Endowus democratises access to elite institutional funds; firstly showing an entrepreneur finally gaining entry to the "top floor" of wealth-building opportunities, an individual investor receiving its well-earned returns and a family hearing through the noise of advice. 

The extensive outdoor media presence includes prominent displays across Hong Kong’s CBD, with dominations in Central, Admiralty, and Causeway Bay MTR stations, branded trams and tram shelters and strategic wall installations.

“This partnership represents a perfect alignment of values between VML and Endowus—aiming for mutual success where our clients triumph,” said Maggie Wong, CEO at VML Hong Kong. “The campaign authentically communicates Endowus’ commitment to conflict-free investing for a better future.”

Setting itself apart in Hong Kong’s competitive wealth management landscape, Endowus introduces a conflict-free fee model that eliminates traditional commission-based structures, ensuring clients receive unbiased investment advice aligned with their financial goals. 

“Our expansion into Hong Kong marks a significant milestone in Endowus’s journey – pushing the boundaries on innovation, democratising access and revolutionizing the wealth management landscape,” said Jason Huan, chief marketing officer at Endowus. “Working with VML Hong Kong, we’ve created a campaign that embodies our mission to empower investors with conflict-free advice, institutional-quality access, and low, fair fees.”