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Group745
Group745
Group745
Group745
Group745
Group745

Rain Codes

29/05/2015
Advertising Agency
Hong Kong, Hong Kong
12
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Credits
With barely 100 hours of sunshine, Hong Kong's monsoon season is the best time of year to lure people to the sunny Philippines. But Cebu Pacific Air, the national budget airline, is not the only one offering escapades and needed an idea to outsmart the bigger airlines. Using innovative water-repellent technology, we hid QR codes in plain site across town and waited for the train to make them visible. The timely "rain codes" led to a mobile booking engine with special offers on flights to the Philippines. Once the rain stopped, the promo codes expired.
About VML Hong Kong

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).