EMMAC Life Sciences Appoints VCCP Health as Lead Agency

EMMAC Life Sciences has appointed VCCP Health to be their lead creative and strategic agency following a competitive agency review process conducted by Flock Associates.

EMMAC Life Sciences is the European independent medical cannabis company bringing together cutting-edge scientific research with the latest innovations in cannabis cultivation, extraction and production.

EMMAC has initially tasked VCCP Health and VCCP Partnership's specialist branding agency, SomeOne, with brand architecture and branding for the EMMAC Life Sciences portfolio and Medical Cannabis brand. The fully-integrated agency will also be developing creative communication campaigns for the EMMAC medical brand.

Hannah Du Beke, head of communications and branding at EMMAC Life Sciences, says: “EMMAC is rapidly establishing itself as Europe’s leading medical cannabis company. During this phase of high growth and beyond, it is critical that we work with the best agency partners to communicate our vision and value to our customers and partners, as we focus on shaping the future of medical cannabis. We are looking forward to harnessing the expertise of VCCP to support our strategic growth ambitions at this exciting time for EMMAC and the industry as a whole.”

Beverley Newbury, managing director of VCCP Health, says: “We’re really excited about working with EMMAC Life Sciences who share our ambition and challenger ethos. This is a rare opportunity to help shape a completely new medical category that has the potential to transform the lives of patients and address some of the biggest medical unmet needs.”