Pfizer Helps You Embrace the New Normal with Prevnar Vaccine Campaign

In a world where innovation meets excitement, PSP partners with Hobnob to bring the magic of Prevnar 20 by Pfizer to life through the visionary lens of director Iain Mackenzie. For this milestone project, the team chose Portugal as the filming location, and PSP couldn’t be more proud to have played a key role in bringing the concept to fruition.

One of the standout elements of this project was the ambitious construction of a fully realised pharmacy set on stage. The attention to detail in building this immersive environment was truly impressive, turning the set into a character of its own. From the sleek, modern design of the pharmacy to the carefully crafted props, every element was designed to evoke trust and professionalism, aligning perfectly with the innovative spirit of Prevnar 20.

Beyond the studio, Portugal’s stunning landscapes and diverse environments were the perfect complement to the world we created in the studio. Portugal provided the ideal backdrop for a campaign that highlights the role of Prevnar 20 in shaping a healthier, safer future. The blend of real-world beauty and the studio magic we crafted made for a visual spectacle.

PSP are deeply honoured to have worked on such a significant project, one that brings cutting-edge medical innovation to the forefront. This collaboration with Hobnob and Pfizer marks a critical moment in modern healthcare, and we are proud to have contributed to such an important cause. Together, the campaign is paving the way for a safer and healthier future.