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Embrace Your Passions with W+K Amsterdam's Latest Campaign

Wieden+Kennedy Amsterdam, 7 months ago

MJZ's Matthijs Van Heijningen directs series of quirky new spots

Embrace Your Passions with W+K Amsterdam's Latest Campaign

Passions, we all have them. Relentless cravings, enthusiasms, itches that need to be scratched. Be that a chance to dig for truffles, unleash your inner warrior or just wear a lot of chain mail. Whatever you’re into, you must pursue it. 

With this in mind, today launched a new technology to help travellers easily search and uncover the most amazing destinations tied specifically to what interests them most. This new way of searching is the most comprehensive of its kind in the travel industry – perfectly matching people’s unique passions and interests with the best destination and accommodation to suit their needs, changing the face of travel search which is today constrained by search options limited only to a city or a specific hotel.  

To announce the release of such a game changing feature, Wieden+Kennedy Amsterdam has created Passions, a campaign that celebrates the passions we all have.  Following our booking heroes as they take part in their unique interests around the globe, embracing their inner warrior in Haka, foraging for fungi in Truffles or revisiting battles from the past in Medieval reenactment. Whatever your passion, has the perfect accommodation to make your dream a reality. 

The campaign consists of three 30-second films and 20 and 15 second cut downs, which will roll out across TV and online channels and a full digital strategy will further underpin the campaign. 

“Understanding how important people’s passions are to their travel choices and goals, we wanted to completely reimagine the way they search, connecting every traveller with those possibilities which perfectly match their personality, desires and ambitions,” explains Pepijn Rijvers, Chief Marketing Officer, “At we are not just about a transaction. We are all about the experience. Through the power of technology we love to inspire and empower everyone to uncover and enjoy the most enriching travel experiences, wherever and whatever that looks like for them.” 

Genevieve Hoey, W+K Amsterdam Creative Director, says: “ is a platform for the people. It’s where travellers go to really lean into their search, to comb the globe to find the perfect place to indulge their passion. Creatively, inspiration arose from these Booking bookers, and we’re hoping this work will inspire others to travel for their heart’s desire.”

The Passions campaign launches today across the United Kingdom, Germany, France, Italy, Spain and Canada. With additional markets, such as Australia, due to roll out in coming weeks.

Creative Agency

Account Manager: Caroline-Melody Meyer / Alice Lombard

TV Producer: Jaime Tan, (Assist) Khalid El Khouani

Creative Director: Genevieve Hoey, Sean Condon, Joe Burrin

Executive Creative Director: Mark Bernath & Eric Quennoy

Planner: Emma Wiseman, Greg White

Account Director: Aitziber Izurrategui

Head of TV / Production: Joe Togneri

Group Account Director: Nick Owen

Managing Director: Blake Harrop

Designer: Thomas Payne

Creative Agency: W+K Amsterdam

Business Affairs: Kacey Kelley

Project Manager: Jackie Barbour

Planners: Josh Chang

Head of Design: Joe Burrin

Music and Sound

Audio Post Production: Grand Central Recording Studios

Music Production: A-Bomb Music London

Sound Mix: Raja Sehgal


Edit Assistant: Adam Buckmaster

Edit Company: Circus Circus

Editor: Jono Griffith

Post Production / VFX

2D Artist: Bevis Jones

2D Artists: Fabrzio Ghiso, George Brunt

CG: Michael Diprose

CG Artist: Fabian Frank, Chloe Dawe, Daniel Kmet, Matthew Gifford

Post Production House: The Moving Picture Company

Producer: Dafydd Upsdell

Telecine: Jean Clement

Production Company

Director: Matthijs Van Heijningen

DOP: Joost Van Gelder

Executive Producer: Helen Kenny

Producers: Amy Appleton

Production Company: MJZ

Category: Holiday , Travel

Genre: Action , Comedy , Visual VFX