Wed, 05 Apr 2023 09:56:31 GMT
Spring only comes around once a year, and with prices continuing to rise in the UK, B&Q wants to help its customers make the most of this transformative season by nailing down hundreds of prices across spring essentials from barbecues to lawnmowers.
To celebrate this price promise from the brand, B&Q have released a striking new campaign created by Uncommon titled ‘Prices. Nailed.’ The campaign launches with an artful film directed by The Glue Society through Biscuit Filmworks x Revolver. The film was shot entirely upside down in a beautiful suspended reality, in which B&Q’s products were literally and figuratively nailed down.
The film opens to a collection of everyday items, each meticulously chosen to highlight household goods rising in price. From a carton of eggs to a bag of flour - the camera slowly pans across the inverted scene to show these inflated essentials hanging upside down against an abstract studio backdrop.
As the emotive music builds, we begin to see certain items cut loose causing an epic scene of uncontrollable chaos. A pint of milk splatters everywhere, a piggy bank smashes with the money saved now lost - these moments were crafted to directly reflect the financial strains and struggles the UK is facing right now as we continue to face cost of living challenges.
As the film draws to an end, we see a range of items left behind which form the shape of a hammer. These are B&Q’s nailed down priced products. This film shows B&Q’s offering in sharp contrast to the rise of costs across other everyday essentials - bringing a meaningful and powerful message to these inanimate objects.
Tom Hampson, marketing director, at B&Q said, “Spring is always an important time of year for our customers, who turn their attention to resetting their gardens and giving their inside spaces a makeover.
With rising prices across household bills, we know the dynamics will be different this year, but we still want to help our customers make the most of spring. That’s why we’ve nailed down prices on hundreds of essential spring products. We’re so pleased to be launching our ‘Prices. Nailed’ campaign to shout about it with this beautifully crafted piece of work from our long standing partners at Uncommon.”
The film was shot with an inverted camera to capture the series of movements created by the cascading montage of objects. All the items were suspended from a large frame and cut down one by one, with the falling shots filmed in one take to demonstrate the true nature of gravity and, thus, the fall.
The film will be airing across TV, VOD, digital and social for one month - the integrated campaign also includes radio as well as some bold and colourful outdoor and press executions to come later in April - stay tuned.
Categories: DIY Stores, Retail and RestaurantsUncommon, Wed, 05 Apr 2023 09:56:31 GMT