Ellie Goulding Touches Down in Dublin to Launch Her New RTD Cocktail Range 'SERVED'

Left to right: Ellie Goulding and Sharon Walsh, managing director of HEINEKEN Ireland

Global pop icon Ellie Goulding arrived in Dublin yesterday for one day only to launch her new ready-to-drink cocktail; SERVED. The chart-topping artist hosted an exclusive garden party for Irish media and influencers in the newly opened Old Fashioned Sams, Dublin.

Serving a taste of summer, guests were treated to delicious SERVED cocktails on arrival, tasty canapés and live DJ set followed by an exclusive Q&A with Ellie herself — hosted by RTÉ 2FM presenter Emma Power. Ellie was joined on stage by her long term friends and SERVED co-founders Dean and Ryan Ginsberg. During the conversation, Ellie shared her love for Ireland saying

“I love coming here [to Ireland], everyone has always been so supportive of me! I recorded my second album in Dingle and I’ve been coming back ever since. But it’s never been as beautiful as it is today - look at that sun! You guys have given me the warmest welcome. It’s so funny, anytime my music is doing well in the UK it’s always doing even better in Ireland - that’s all down to you guys, such amazing fans. ”

Before wrapping up, Ellie had plenty of time to take selfies with guests and even try her hand behind the bar.

SERVED is an award-winning ready-to-drink (RTD) cocktail brand co-owned by Ellie Goulding and exclusively distributed by HEINEKEN Ireland as part of their core portfolio. It is available in three refreshing flavours - Passion Fruit Martini, Margarita and Mojito, making it the perfect tipple for summer. Made with premium spirits, it has 8% ABV and retails at an RRP of €3.70 per 250ml can.

SERVED co-founder Dean Ginsberg said, ‘'It’s fantastic to be here in sunny Dublin. Launching in Ireland, our first international market, is a significant milestone for the brand. We're pretty excited to be here to support the launch, and we're eager to replicate our UK success in partnership with the amazing Heineken team.”

SERVED is now available nationwide in all major retailers including Tesco, SuperValu, Dunnes, Centra, Eurospar and key convenience stores at an RRP of €3.70 per 250ml can. SERVED cocktails are crafted in Herefordshire and are vegan and gluten-free.