Ellie Goulding Brings the Flavour for Canned Cocktail Range Served

Octopus Inc. shares the new stills campaign for 'Served,' a new line of canned cocktails, shot by the talented Vicky Lawton, featuring Ellie Goulding.

Known for her bold and punchy visual artistry, Vicky brings her unique touch to this beverage experience, transforming it into a true celebration of flavour and style. Featuring co-owner and international pop sensation Ellie Goulding, 'Served', promises to elevate the canned cocktail market with its bold flavours and artistic presentation.

The collection of stills with its varied colourways and alluring style reflects the line’s variety of striking flavours, each crafted to offer a refreshing blend that caters to diverse tastes. Whether enjoyed at a social gathering or a quiet evening in, 'Served' provides the perfect convenient cocktail experience for any occasion.

Vicky Lawton, director and photographer at Octopus Inc. said, “Working with Ellie Goulding and the Served team was a delight. A cool creative concept that I wanted to be a part of from the get-go. The results are vibrant, eye-catching and I love seeing the ads all over the underground when I’m catching the tube!”

Nicola Doring, executive producer, at Octopus Inc. said, "It's been an absolute pleasure shooting the new campaign for Served, led by the incredibly talented Ellie Goulding. Collaborating with such like-minded, fresh-thinking talent brings an exciting energy to the set. Being able to share the final print ads, whilst seeing them out and about (especially at Wimbledon), has been great".