Elf on a Shelf Takes a Bizarre Twist with Budweiser Christmas Day Campaign

With five games lined up, December 25th is looking very special for NBA fans. Yeah it’s Christmas, but there’s also a lot of basketball to get stuck into. Looks like Santa has lined up a slam dunk.

To get into the spirit – responsibly – Budweiser has released a new spot called “Deck the Shelves with NBA Elves,” featuring the Los Angeles Lakers’ Kyle Kuzma, Oklahoma City Thunder’s Steven Adams and the New York Knicks’ Tim Hardaway Jr. In a quirky twist on the sinister Elf on a Shelf trend (seriously, parents… why?) the three NBA players sitting on shelves, cabinets, and bar tops celebrating and cheering on NBA fans who hydrate as they enjoy Budweiser.

 

The commercial leverages both Budweiser’s dynamic partnership with the NBA along with spotlighting the beer brand’s new responsibility campaign, “Drink Wiser,” which encourages people to stay hydrated and plan safe rides whenever they drink.

 

The ad will air twice on Christmas Day, during the Thunder-Rockets game that tips off at 3:00PM ET (ABC) as well as the Lakers-Warriors game that starts at 8:00PM ET (ESPN).