Elena Petitti di Roreto Directs ‘Monday’ for Publicis Conseil

Written and directed by Elena Petitti di Roreto from an idea by Marco Venturelli, the film ‘Monday’ follows the journey of a man and a woman about to return to work after cancer.

Half of us will be diagnosed with cancer in our lifetime. After being diagnosed himself, Arthur Sadoun (CEO of Publicis Groupe) launched Working with Cancer to call on companies to put an end to the stigmatisation and insecurity of people with cancer in the workplace. To ensure the support of the greatest number of people, Publicis Groupe has raised 100M dollars from partners all over the world.

The coalition Working with Cancer was aiming to set its sights on the wider world, thanks to a campaign film. The campaign was launched worldwide in January 2023. It was then broadcasted during the Super Bowl, in February 2023.